Start Up Waco is a non-profit organization that helps new entrepreneurs get started with their business. The organization wants to turn the Woolworth Suits building on 6th and Austin into a place where entrepreneurs can collaborate. The idea was liked so much that county commissioners invested $750,000 toward the renovation.

“The atmosphere we’re trying to create is you don’t come here to relax. You come here to gear up,” Start Up Waco Executive Director Gregory Leman said.

The 5,000-square foot space will be called Hustle. Kevin Renois is a Baylor graduate and co-founder of Start Up Waco. He chose to stay in Waco because of the city’s potential.

“Waco hasn’t quite figured out what it wants to be when it grows up,” Renois said. I feel like even though I’m a young person, I can help Waco figure out what it wants to be by influencing what happens in some way.”

At the Hustle, entrepreneurs will develop plans to make their visions come to life. They will also get the chance to be mentored by business owners in the area. Leman said with the city’s relationship with Baylor and its resources, there’s a lot of creative energy flowing in Waco.